When changing jobs or moving in a different career direction or successfully navigating a job redundancy, there is one key element that will have you survive and thrive in the process. It’s called…”Networking!”. Yes, that dreaded word that all introverts and…
Category: Marketing & Tools
Maintaining a strong and stable image in a tough economic climate
More than ever, your customer is going to want to be reassured that you will be there and profitable for the long term. The solution involves intention and perception. If the intention of your business is to help your clients with their challenges, then the perception is one of giving and helping, rather than one of taking. People want to be around others that are successful and confident.
Location, location
– does it really matter where I choose to set up my business? Article features in the August 2008 edition of the Australian Business Solutions magazine. Author: Nicola Barnard The short answer is ‘Yes’. Depending on the type and logistics of the business…
How to avoid the ‘small’ business image
Article featured in the December 2008 edition of the Australian Business Solutions magazine. Author: Nicola Barnard There are many benefits to being a small business. However, the downside can be the perception that there is less trust, respect and security for the customer.…
Some practical ways for business owners to transform their business image
Article featured in the October 2008 edition of the Australian Business Solutions magazine. Author: Nicola Barnard Firstly decide, as a business owner, why an image change is needed. Is it because the wrong market is being attracted? Is it because the business focus…
