Category: Personal Branding

Maintaining a strong and stable image in a tough economic climate

More than ever, your customer is going to want to be reassured that you will be there and profitable for the long term. The solution involves intention and perception. If the intention of your business is to help your clients with their challenges, then the perception is one of giving and helping, rather than one of taking. People want to be around others that are successful and confident.

Posted in Communication Skills, Corporate, Leadership, Marketing & Tools, Personal Branding, Professional, Small Business, Wardrobe

Some practical ways for business owners to transform their business image

Article featured in the October 2008 edition of the Australian Business Solutions magazine. Author: Nicola Barnard   Firstly decide, as a business owner, why an image change is needed. Is it because the wrong market is being attracted? Is it because the business focus

Posted in Colour Psychology, Grooming, Marketing & Tools, Personal Branding, Small Business, Wardrobe

Create A Winter Ritual

MAINTENANCE MATTERS: The Winter Solstice At this time of year in the Great Southern Land we are in the depths of winter. The Winter Solstice provides the opportunity to review the past year and plan for the coming year. I

Posted in Etiquette, Grooming, Personal Branding Tagged with: ,

What is an Image Consultant?

An image consultant is your partner for personal and professional success — guiding you to present a uniquely personal and completely professional appearance, improve your business communications, and act appropriately with confidence in any situation. Image Consultants are specialists in visual

Posted in Communication Skills, Personal Branding, Terms Explained, Wardrobe

Creating Creative Capsules or A Visual Shopping List

Check out http://www.polyvore.com for a great tool to search and put together a ‘look’. I created this one for a client to look at incorporating the company branding into a clothing style. It can be used to collate a look

Posted in Personal Branding, Wardrobe Tagged with: